Coors TV Commercial "We ship beer by train"

New Coors Commercial shows --- A Yellow Denver Rio Grand F Unit pulling a train of boxcars across a very scenic trestle somewhere in the rockies "We ship beer by train to places like Buffalo Dallas San Fransico Ext." This is the first time in along time that a company using shipping by rail as a sales point. By the way DR&W is part of UP and F units on freights went out years ago

rearedevice wrote:New Coors Commercial shows --- A Yellow Denver Rio Grand F Unit pulling a train of boxcars across a very scenic trestle somewhere in the rockies "We ship beer by train to places like Buffalo Dallas San Fransico Ext." This is the first time in along time that a company using shipping by rail as a sales point.

Here's the TV ad...

http://coors.com/#/ads/TV2

There's a fleeting three-second shot of four F40PH's from the now-defunct Ski Train operation. Though the units were decorated "Rio Grande," the railroad was not the direct operator. This is obviously a stock shot, the F40's were not hauling freight (Coors or otherwise). The engines in the ad are not traditional F-units.

By the way DR&W is part of UP and F units on freights went out years ago

Thanks for the update.

IIRC, many years ago a competitor of Coors Light claimed that Coors shipped beer concentrate (whatever that means) from Colorado to Virginia by rail. Water was added to the mixture in Virginia and voila! Coors Light.

Coors did, in fact, ship finished beer by tank car from Golden to a bottling plant in Elkton, Virginia in super-insulated stainless steel tank cars. Several years ago, that plant was expanded to become a brewery and the shipments stopped. If anyone's interested in shipping 20,000 gallons of beer, here's the link to lease the tanks:

http://www.boxcarservices.com/PDF/bcsx- ... ankcar.pdf

Actually you have confirmed that it was beer concentrate that was shipped, that was my understanding as well, as my employer at te time supplied CO2 to Elkton for the packaging lines.

Resurrecting an old thread, has anyone ever seen and photographed the locomotive at the Coors plant south of Elkton, VA? It's an EMD end-cab switcher of some type, either an SW9 (ex-SCL 172, ACL 680) or an SW8 (ex CRIP 831). Google Earth shows it to be deep within company property so getting a picture would be tough.