For the record, I was always opposed to the sale of ANY Crown Corporation, be it CN, Air Canada or more recently, the travesty of the privatization of Petro Canada.
So, the identity of Canadian National is being "Americanized". Well, that mistake was made when they let Americans take over more than 51%. The percentage of foreign ownership should have been limited as it is in many Western European countries. Just wait until a vote has been announced, and the entire operation is renamed "Illinois Central / St. Lawrence", or perhaps "Gulf Rail". Gee, there's one to keep everyone wondering. Would it mean the Gulf of Mexico, or the Gulf of St. Lawrence? You know they'd never clarify that one.
The first thing I noticed after the sale of the railway was the European type markings of single letters on the freight cars, with the Noodle Logo, or "Lazy Three" as some call it, being dropped. It has suddenly reemerged after about four years. Perhaps some idiot in marketing woke up the people in the board room about the value of a recognized trade mark.
The CN noodle logo has begun to reappear at the same time that the Web address "
WWW.CN.CA" is being stenciled on locomotives. The CN Noodle has been joined on the sides of equipment with the Web address, though it is much smaller than before. I suppose some American who read a book about the Penn Central spouted in a meeting that a smaller logo would use less paint, thus, saving money. Some other idiot sitting at that conference table thought that guy was smart, too. Nothing like an original idea.
Is there hope? YES THERE IS! Proof? The Web address they have put on equipment recently has the ".CA" suffix for CANADA. Perhaps the Americans at the helm who hate Canada so much just haven't gotten around to making Canadian National a "Dot Com Company" yet.
OK, I'm old fashioned when it comes to CN, but not going back to the Maple Leaf logo in the 50's. When the CN North America logo came out, I have to admit that I first thought the image of the Continent was peeling paint. One CN employee said his crew called it "The Birth Mark". That logo was as impressive as a Nouvelle Cuisine meal when you're starving. Everyone had to squint at first to figure out what the damned thing was.
The CNNA logo was poorly concieved, poorly implemented and worst of all, some jerk decided to make the Noodle Logo even smaller than ever with it. You have to admit that when looking head on at the face of an AC4400, the noodle looks rather puny on the large nose!
So, what have we got now for a logo? We've gotten around the racist Quebec Language Laws by using mere letters. The Noodle has returned, why, we don't know yet. The future is here with a Website address. I wonder where it's all going? They think it's going to Mexico. Gee, there's something to look forward to. Perhaps they should bring back CN passenger cars, to take all those jobs south of the Rio Grande.
I think Canadian corporations need to adopt the CRTC "Canadian Content" law. That means EVERYTHING has to be at LEAST 60% Canadian. Even if they did, I fear it's too late for our beloved Canadien National!
Dieter.