updrumcorpsguy wrote:
.....Even if reservations were not required on any train, you would still need to operate a call center, as some folks just don't trust the internet. That adds more redundant overhead costs.
All of the Amtrak marketing that I've noticed in California may be paid for by the state, but they use the same basic stuff that comes out of DC. Again, to hire an ad firm to develop that stuff adds to more redundant overhead costs.......
No doubt there is some cost associated with maintaining web sites and call centers, but they are a relatively small slice of the pie. California does not get these services for free from Amtrak. They are part of the overhead that must be subsidized. [If someone has information on how California and other 403-b states are assessed for Amtrak overhead, please share it here.]
Whether California could save money or do a better job by going it alone with respect to web sites and call centers cannot be determined without analysis. I merely opined that because of the relative simplicity of its operation and the limited need for reservations, there is less complexity involved and that should generate savings.
While advertising is part of Amtrak's overhead, there are questions California might have regarding that investment. Is California subsidizing advertising for the Northeast Corridor and LD services? I don't have the answer, but surely as head of California's transportation agencies I would want to know.
Working with a local, i.e. California, agency provides greater control and, in theory, better understanding of the local market. The investment would probably be better spent if it were done locally. I would hardly call having a separate agency for a specific market redundant if the local agency can do a better job.
While a common reservation system works for Amtrak and provide a valuable service, there is nothing to suggest that a system of multiple operators couldn't work, in the event the country moves in that direction. Prior to Amtrak, railroads sold interline tickets and the Official Guide of the Railways was a bible kept in the offices of travel agents and railroad ticket agents. If the system could work in the era of 50+ separate carriers and paper and voice technology, i.e. no computers, it could be made to work in the Internet age.