LIRR Twitter

11:33PM from Hunt due Penn at 12:40AM is 14 mins. late due. Unauthorized person on the tracks being struck by a train west of Carle Place.

Sounds like a train is in the process of running over someone based on the wording

This comment is uncalled for.

The MTA on a whole posts some poorly worded social media updates. With the subways they occasionally have the routes wrong. Mistakes happen but they are apparently paying $9 Million for social media. I work in tech and I have no idea why they can't do it for less than $1M.

Seems like for $9 million they could hire someone who speaks English fluently.

If the content is too complex to eloquently condense information into 140 characters or fewer, the best thing to do is tweet out only the most relevant information with a link that includes all the details. "11:33PM train from Huntington to Penn Station will arrive 14 minutes late at 12:54AM. Details at mta.info/0123456789abcdefghijklm." Their content management system could even be set up to have a box for the content writer to put in the Twitter-friendly version of and automatically send the Tweet including the link back to the full details.

The $9M price tag seems steep, even considering that they have a YouTube channel with decent production quality. Do they do it in house?