diburning wrote:I don't think they can confiscate your hat as that would be infringing upon your rights. I wear different hats all the time, one of them is a BET hat and no one gives a second look.
Keeping on topic...
Selling memorabilia is a good idea for the T. They could perhaps sell mugs with a vehicle on it, or t-shirts with a particular station on it, or something.
When that store down at Park st sold those caps and shirts, would they need to contact the MBTA for permission to use the maps, the T logo, etc? Is it a trademark? Would they have to pay for licensing?
The store was T-run, so no. I don't think it even goes by a name anymore, but when it first opened it was the "T Underground" store.
It actually got some press recommendations for holiday gift ideas back in the day. I know the Boston Phoenix did a little capsule on it in their holiday buying guide. Like I said it had a hip urban factor to it, and definitely positive promotion for the MBTA. And it's not like producing this merchandise was costing the T much. The shirts, mugs, Xmas ornaments, and whatnot were just pressed with a your typical cheap thermal logo (the T logo on my hat is nicely stitched, though...very high-quality product that's held up perfectly over a decade of wear!). With the markup they were charging for "authentic" merchandise they were no doubt pocketing a tidy profit.
But, alas, nobody at the T gives a crap anymore about PR. Even small things like this go a long way to creating a positive--even cool--image. I wore my hat when I was on vacation up and down the West Coast this summer. Was riding the trolley in Portland and got asked by some college student what the circle logo was, and got a "Neat!" when I explained.
Honestly, that little stand in Park St. is beyond useless nowadays. They don't sell hardly anything worthwhile that transit riders would actually buy (a non-crap selection of snacks and newspapers/magazines would certainly help). It's hardly ever patronized, and must be eking in just enough revenue to justify keeping open. I remember them doing much more brisk business at the beginning of the decade when they offered the merchandise and a much better general selection of stuff.