Amtrak (and others) "Play With Your Mind"

[Gilbert B Norman]

While the Wall Street Journal travel column "The Middle Seat" normally addresses issues regarding air transport, Amtrak gets "play" this week:

https://www.wsj.com/articles/your-next- ... lewebshare

Fair Use:

Airlines use biometric research to plan menus and pick cabin colors. Amtrak has been using it to design new railcars.......All this scientific data is changing the travel industry,” says Stathis Kefallonitis, a co-founder of consulting firms Branding.aero and Nóesis Labs who has done research projects for American, Delta, Amtrak, catering companies and others...........Dr. Kefallonitis used medical monitors to help Amtrak design new train cars that have been ordered and will replace railcars that are more than 30 years old.......Train travelers were shown different designs, from lighting, layout, stop announcements and workspaces right down to crew uniforms, quiet-car and food car setups and even salt-and-pepper shakers

What will the Consulting "profession" next dream up to peddle?

[NRGeep]

Consulting projections?