Might just be in the midwest, but Coors has been touting their beer as being hauled cold in "insulated" railcars or something like that, while 'other beer is hauled warm in their's. I appreciate the commercial as it shows a container train cruising along, but I question whether Coors is truly doing something unique from other beer companies who haul by rail. Furthermore, if I'm not mistaken, Coors has it's own fleet of CORX tankers, which I'm sure are not refrigerated. Dave
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I know of a customer here in the Boston area that had an account for distributing Coors, the product always came in ATSF or BNSF cars that were "insulated" reefers, not with the reefer on the end of the car like a typical reefer used for produce.