This is good news that Via is actually starting a "new" service, although it is only temporary and geared towards tourists. However, I think that the price of 123 ONE WAY is very expensive, considering the distance is less than 400 km. Also, why is the train so slow, considering it is "express"?...6 hours for under 400km seems quite slow...Overall I just cannot picture people in Edmonton paying 250$ a person for travel to Jasper. Imagine a family of four, they would pay almost 1000$. If Via is to attract new riders, it needs to lower its prices to actually become competitive with the car...at this rate, the new train is destined to fail IMO. Also, if it were to be a big success, imagine how it would spur new routes all accross the country...unfortunately I doubt this venture will be profitable. I think the same thing happened with the Bras d'Or, instead of being marketed towards everyone, it was only for tourists, thus being very expensive, and again, it was a very slow train, not making it a real alternative to driving. Via must lower its prices (especially for new trains, and trains with lower ridership), better market its services and routes, and try to run its trains at higher speeds if it wants to really expand in the tough canadian transportation market.