by GSC
ARM and TRAIN can only do so much as far as publicity of their members' events. Besides, we are usually too busy running our own operation to be running off to another place, an industry hazard. ARM and TRAIN wouls publish to the industry anyway, not the general public.
What is needed is someone to your handle publicity. Even on a local level, with newspapers, radio, cable TV, etc., attendance will increase if people know about your event. (If you build it, they will not come if they don't know about it)
Writing a news release isn't hard, and most can be sent via email, so copies and postage and labels and envelopes are a things of the past. You can go as big as you want, all you need are contact addresses for the various media outlets.
You can also find reasonable ad rates on local radio and cable. They have specific packages for small limited-funds nonprofits, give them a call and ask what they can do for you.
You just might have to go for paid ads, freebies and community calendar entries go only so far.
I've been doing PR and publcity for nonprofits for over 20 years. It works, you just need to assign the job to someone who will stick with it. The payoffs are obvious.
What is needed is someone to your handle publicity. Even on a local level, with newspapers, radio, cable TV, etc., attendance will increase if people know about your event. (If you build it, they will not come if they don't know about it)
Writing a news release isn't hard, and most can be sent via email, so copies and postage and labels and envelopes are a things of the past. You can go as big as you want, all you need are contact addresses for the various media outlets.
You can also find reasonable ad rates on local radio and cable. They have specific packages for small limited-funds nonprofits, give them a call and ask what they can do for you.
You just might have to go for paid ads, freebies and community calendar entries go only so far.
I've been doing PR and publcity for nonprofits for over 20 years. It works, you just need to assign the job to someone who will stick with it. The payoffs are obvious.
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