There are enough predecessor roads to have a rotating "Heritage Program" for years. There's always something in it for the company, if they just figure it out.
It's all up to the Public Relations department. What's the cheapest form of advertising? DO IT YOURSELF. If you make heritage units for all of these predecessor roads that make up CSX, you will TURN A LOT OF HEADS towards your BRAND RECOGNITION. Heritage Units are better advertising and PR than money can buy in a print, or television commercial compaign.
Naturally, they will have to spend upwards of $80,000 for a study to be done by an outside firm, only for an inexperienced 27 year old with an MBA to read that out of a book to them.
If CSX has a shard of creative management, they will follow Union Pacific's lead.
Dieter.
Video
If the problem is Digital,
The Solution is ANALOG!!