Cannonball logos, ads, or? 1834-2004 170th Anniv?

Cannonball 17Oth Anniversary? I would doubt it! "...beginning in 1891.." "...1895 we begin to have the luxury of parlor cars..." by Vincent Seyfried
http://www.trainsarefun.com/lirr/seyfried.htm

Perhaps you folks can shed light on the item pictured below?

Cannonball page updated: http://www.trainsarefun.com/lirr/Cannon ... onball.htm

RS3 pair #1553-1552 Cannonball 16 Parlor Car Train #22 eastbound at Merillon Ave., New Hyde Park 6/29/1962 (Votava-Keller)


LIRR 170th Anniversary drumhead 2004 for example:
Cannonball drumhead Speonk 2004 zoom (Colllins-Keller)

So this one remains:
Noted LIRR Historian Vincent Seyfried is somewhat vague with the year date on this item (drumhead?) http://www.trainsarefun.com/lirr/seyfried.htm, BUT a 1905 timetable would clarify this event, anyone?