RIP Brightline branding, we hardly knew ye. Thanks to a deal with the Virgin group, the company will be renamed Virgin Trains USA. And no, this is not a poorly-timed April Fool's joke.
Renaming to Virgin Trains USA will begin this month and transition to Virgin Trains USA branding in 2019.As someone who's vaguely aware of the reputation of the other Virgin Trains company, I hope the name is the only thing Fortress plans to import.
However, Brightline will still be managed and operated by Brightline’s executive team and affiliates of Fortress Investment Group.