• Brightline (fka Virgin Rail, fka Brightline) IPO, Bonds, Success, Branding

  • This is a forum for all operations, both current and planned, of Brightline, formerly All Aboard Florida and Virgin Trains USA:
    Websites: Current Brightline
    Virgin USA
    Virgin UK
This is a forum for all operations, both current and planned, of Brightline, formerly All Aboard Florida and Virgin Trains USA:
Websites: Current Brightline
Virgin USA
Virgin UK

Moderator: CRail

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  by Gilbert B Norman
 
Sir Richard, just stay on your side of The Ditch.

You paraded over here, promising everything, yet delivering nothing.

In the process, you upset a perfectly coordinated branding of a product. While "the product" noticeably underperformed while it was in operation, your "horning in" did not "help the cause".

I doubt if you'll see a Pence.
  by BandA
 
How can they say the Virgin brand wasn't damaged when they lost their contract in England and at least two of the Virgin airlines went bankrupt? When you can no longer go to the Virgin website to order train tickets, you probably aren't a good railroad. They did however have a great twitter feed (at least what I saw of it).
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