OK, let's see what the City of Belfast has done to improve the appeal and promote the B&ML:
-ordered the railroad out of the city-owned station building, so that B&ML sells tickets out of a boxcar (no nostalgia there...nor any shelter from inclement weather). I wonder how many tourists hear about the train and then stroll down and see the meager "station" and re-think whether this is something they want to pay money for? I bet they woul like things better if they bought tickets and boarded at an actual "old-fashioned train station"
-ripped up most of the yard, forcing B&ML to move a collection of equipment which would be deserving of the title "Maine State Railroad Museum" to obscure locales in Thorndike, Unity, etc. THey also would have had no problem seeing half of this equipment scrapped to get the "eyesores" out of the way, but fortunately the "City Point Central" stepped in and made a home for the stuff in City Point. In case anyone is unaware...we're talking MEC wood cabooses, MEC and BAR wood passenger equipment, MEC 40' wood boxcars, the body of a B&M passenger car dating from the 1870s or something ridiculous like that, MEC work cars, a wooden Russell plow, etc...a lot of RR museums and historical organizations would kill for a collection with such goodies and as representative of their geographic region...but the City of Belfast said, rather than create a palce where thsi stuff could be restored, admired, and interpreted, it either goes out or gets scrapped-the artsy/tartsy crowd doesn't like that kinda stuff.
-refused to allow B&ML to run their Steam loco into the City, thus probably causing a solid 50% loss of potential ridership for the railroad and causing teh steam loco to have to be run out of some obscure place called "Unity" that is abotu 20 miles from the back of beyond and barely appears as a dot on the map. With a little promotion and steam-powered trains departing right from the Belfast waterfront I bet the B&ML could do a bang-up business every tourist season
-financial mismanagement by the City prior to the time they sold their interest in the RR is highly suspect...potentially they left B&ML in poorer financial state than need be
-rather than encourage jobs and the local economy by encouraging a coupel of industries to locate in teh area, they try to deny that industry should even exist in the holy City of Belfast...as long as the toursits come every summer, who needs a year-round job, right?
-the overall attitude of the City is that they'd prefer the railroad gone- so rather than promote it as an attraction, they seem to just barely acknowledge that it exists...so any PR/advertising the RR gets comes from the RR intself, as the City meanwhile goes about and merrily touts the tourist traps and junk shops and encourages people from far and wide to visit them
-Bottom line is, I have to believe B&ML could draw AT LEAST 10,000 riders a year if properly promoted, allowed to run steam trains out of Belfast, painted in a "good light" by the City, accompanied by some historic RR equipment dispalys, and with an actual station and yard to use as a terminal instead of a fairly unappealing and "temporary" looking facility shoehorned in amongst the surrounding (CITY-SUPPORTED!) "attractions". I honestly would not even put 20,000+ a year out of the realm of possibility IF the atmosphere, STEAM operation, promotions, etc. were there. I bet B&ML would have a larger base of volunteers to "make things happen" if this were the case as well.
As for scenery along the line from Belfast to Brooks- I would say it's better than 75% of the tourist railroads in the northeast, so I hardly share the opinion that "lack of scenery" is an issue. It's not spectacular, but it's quite pleasant, certainly just as good as the scenery on the Green Mountain, Conway Scenic (excluding Crawford Notch of course), Delaware & Ulster, etc. There are plenty of tourist railroads in the region with less scenic appeal that draw 10 times the ridership...but they need promotion (on a level they could not achieve without the support of local towns, Chambers of Commerce, torusim bureaus, etc.), a first-class appearance and atmosphere, and at least one "grabber" (i.e., steam operation, high visibility to folks "passing through", etc.) to do it.