M&E Ad Campaign

Discussion about the M&E, RVRR and SIRR lines of New Jersey, and also the Maine Eastern operation in Maine. Official web site can be found here: www.merail.com.

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therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

M&E Ad Campaign

Post by therudycometh »

Hello all,

Over the next few weeks, the M&E will be rolling out a new ad campaign covering just about every facet of our operations. You've already seen the first ad for the new locomotives:

Image

And today, we've released our second ad:

Image

Enjoy! As always, feedback is welcomed.
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

Watchman318
Posts: 518
Joined: Tue Feb 16, 2010 8:14 pm
Location: Maine

Re: M&E Ad Campaign

Post by Watchman318 »

therudycometh wrote:And today, we've released our second ad:

"http://i1295.photobucket.com/albums/b63 ... _small.jpg"

Enjoy! As always, feedback is welcomed.
That link doesn't show up in your original post, but when I went to PM you about it, there was something there. I'll see if it shows up in this reply. Looks kinda like it got truncated from what Photobucket URLs usually are.

Edit: Nope, I had to delete the img tags and put it in quotes to make it show up at all.

therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

Re: M&E Ad Campaign

Post by therudycometh »

Watchman318 wrote:That link doesn't show up in your original post, but when I went to PM you about it, there was something there. I'll see if it shows up in this reply. Looks kinda like it got truncated from what Photobucket URLs usually are.

Edit: Nope, I had to delete the img tags and put it in quotes to make it show up at all.
Very weird, as it shows up fine for me. At any rate, for those who can't see it above, here's the direct link to the ad: http://i1295.photobucket.com/albums/b63 ... _small.jpg
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

ccutler
Posts: 894
Joined: Thu Mar 18, 2010 10:17 pm

Re: M&E Ad Campaign

Post by ccutler »

From a hobbyist standpoint your ad campaign is a home run!

From a business standpoint it doesn't really do anything.

It might be better to have a client testimonial describing how your service:
1. delivers on-time
2. saves costs [for example $200,000 per year over comparable trucking costs, if true]
3. is client-friendly and flexible
4. helps solve logistics challenges

What do you think?

Watchman318
Posts: 518
Joined: Tue Feb 16, 2010 8:14 pm
Location: Maine

Re: M&E Ad Campaign

Post by Watchman318 »

therudycometh wrote:Very weird, as it shows up fine for me. At any rate, for those who can't see it above, here's the direct link to the ad: http://i1295.photobucket.com/albums/b63 ... _small.jpg
That URL shows up okay, and works as a hyperlink, going right to the Photobucket page. But when I get there, the image is just a white square on the page. Clicking that square doesn't open or zoom the image.

Unless somebody else reports a problem, it might be just my computer, but all other img links have been okay.

therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

Re: M&E Ad Campaign

Post by therudycometh »

Today's ad release:

Image
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

Re: M&E Ad Campaign

Post by therudycometh »

ccutler wrote:From a hobbyist standpoint your ad campaign is a home run!

From a business standpoint it doesn't really do anything.

It might be better to have a client testimonial describing how your service:
1. delivers on-time
2. saves costs [for example $200,000 per year over comparable trucking costs, if true]
3. is client-friendly and flexible
4. helps solve logistics challenges

What do you think?
Thanks for the input.... there are some ads coming that will address some of those. Definitely something for us to consider though!
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

Steve F45
Posts: 4947
Joined: Sat Sep 24, 2005 12:08 am
Location: New Milford,NJ

Re: M&E Ad Campaign

Post by Steve F45 »

Rudy, where are these ads being shown?

therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

Re: M&E Ad Campaign

Post by therudycometh »

Steve F45 wrote:Rudy, where are these ads being shown?
Right now, online only. They'll be scattered around as we need them on a case-by-case basis.
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

New M&E Transload Facility!

Post by therudycometh »

The Morristown & Erie is building a new transload facility! Check out this article about the new Troy Hills Road Bulk Transload Facility by Railway Age (http://www.railwayage.com/index.php/fre ... or-me.html" onclick="window.open(this.href);return false;) or visit our website at http://www.merail.com/troyhillsroad" onclick="window.open(this.href);return false; for more details!

Image
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

Re: M&E Ad Campaign

Post by therudycometh »

This came out today. More details in this thread: http://www.railroad.net/forums/viewtopi ... 4&t=157284" onclick="window.open(this.href);return false;

Image
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

R36 Combine Coach
Posts: 5494
Joined: Mon Jun 09, 2008 8:51 pm

Re: M&E Ad Campaign

Post by R36 Combine Coach »

Another good media form for these ads would be local newspapers in the Morris/Essex/Passaic areas.
Since my friend continues to chain smoke nonstop, she is probably an Alco.

therudycometh
Posts: 389
Joined: Fri Jul 16, 2010 9:59 am

Re: M&E Ad Campaign

Post by therudycometh »

R36 Combine Coach wrote:Another good media form for these ads would be local newspapers in the Morris/Essex/Passaic areas.
In the works.....
- Rudy Garbely
President, The Conrail Historical Society
Media & Communications, Operation Toy Train
President, The Garbely Publishing Company

R36 Combine Coach
Posts: 5494
Joined: Mon Jun 09, 2008 8:51 pm

Re: New M&E Transload Facility!

Post by R36 Combine Coach »

Has an opening date been set yet?
Since my friend continues to chain smoke nonstop, she is probably an Alco.

mandealco
Posts: 151
Joined: Tue Feb 01, 2005 3:03 am
Location: Alexandra, New Zealand

Re: New M&E Transload Facility!

Post by mandealco »

Hi Rudy
Where is the reefer heading in the photo?
Cheers
Steve
There's only one Alco in NZ. 8-(

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