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  • Interior advertising wraps

  • Discussion relating to commuter rail, light rail, and subway operations of the MBTA.
Discussion relating to commuter rail, light rail, and subway operations of the MBTA.

Moderators: sery2831, CRail

 #1218604  by BandM4266
 
I just saw a picture that Titan Ads has posted of a red line car wrapped inside for Jet blue.
I believe it is Boston's first interior wrap? What does anyone think about this?

Not sure if the link I copied will work as it came of my phone.

https://mobile.twitter.com/TitanAds/sta ... e=TitanAds&" onclick="window.open(this.href);return false;
 #1219667  by JonY12
 
01839 is one of the cars with the interior wrapped, the wrap looks really good and brightens the whole car! :-D
 #1226640  by joshg1
 
I rode on one of these the other day and didn't think anything of it. It was about 5 on Thursday and I was focused on finding a space for me, so I didn't notice the ceiling or doors. Nice. If the T can make money selling silent ad space, I say go for it- they need the money.
 #1251239  by JonY12
 
01839 and 01885 have since been de-wrapped 01858 now has an interior wrap for Iceland air
 #1251521  by stevefol
 
I note in that Boston Magazine article it says that Titan 360 paid the MBTA $12m in 2013 for "exclusive rights to stations and train cars".
The London Underground contracted out 5 years in 2010 to CBS Outdoor for $1.6bn, or over $300m a year. I know the London Underground is much bigger than the MBTA, but it really smells like the MBTA got a really bad deal.
 #1251570  by Rbts Stn
 
stevefol wrote:I note in that Boston Magazine article it says that Titan 360 paid the MBTA $12m in 2013 for "exclusive rights to stations and train cars".
The London Underground contracted out 5 years in 2010 to CBS Outdoor for $1.6bn, or over $300m a year. I know the London Underground is much bigger than the MBTA, but it really smells like the MBTA got a really bad deal.
What percentage of London trains and stations have advertising in them compared to Boston? That might have something to do with it.
 #1251737  by stevefol
 
Rbts Stn wrote: What percentage of London trains and stations have advertising in them compared to Boston? That might have something to do with it.
The contract gives Titan 360 exclusive rights to all. So surely they could put as many posters up as the Underground if they so chose. But yes - the advertising on the T is very noticeably bare, and pitched at a very low level compared to the Tube. Someone is missing a trick and a large sum of potential revenue
 #1256071  by JonY12
 
A number of cars now have both an interior and exterior ad wrap for Emirates Airlines. They include 01804,01806.01840, and maybe more.
 #1256261  by tvachon
 
JonY12 wrote:A number of cars now have both an interior and exterior ad wrap for Emirates Airlines. They include 01804,01806.01840, and maybe more.
It's so red on the red line!
 #1256440  by JonY12
 
Here are some photos of the wrapped interior of 01840:
http://www.flickr.com/photos/doglover2008/13071078274/" onclick="window.open(this.href);return false;
http://www.flickr.com/photos/doglover20 ... otostream/" onclick="window.open(this.href);return false;
http://www.flickr.com/photos/doglover20 ... otostream/" onclick="window.open(this.href);return false;