What hath BNSF wrought?! (New Logo/Paint Scheme)

Discussion related to BNSF operations. Official site: BNSF.COM

Moderator: Komachi

ironken

Post by ironken » Fri Feb 18, 2005 1:15 pm

I'm aware that it was BNSF. What makes me suspect is their wording of the companies name. It is no longer referred to as the Burlingto Northern Santa Fe. It is now simply referred to as the BNSF still owned by the same company. The NS rumors have been floating around forever. And yes the font did pique my interest. I threw that out there for fun and to start some discussion.

F40CFan
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Post by F40CFan » Wed Feb 23, 2005 11:11 am

That has got to be one of the most hideous logos I've ever seen. They really should keep drugs out of the corporate offices. It appears that they've finally been able to almost completely irradicate the Santa Fe.

I didn't notice anyone commenting on the replacement of green with black in the paint scheme. My two cents;

BBBBBBBBBBBBBOOOOOOOOOORRRRRRRRRRRIIIIIIIIIIIIIIIIIIIINNNNNNNNNNNNNNGGGGGGGGGGGGGGG!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Avro Arrow

Post by Avro Arrow » Wed Feb 23, 2005 3:23 pm

ironken wrote:I'm aware that it was BNSF. What makes me suspect is their wording of the companies name. It is no longer referred to as the Burlingto Northern Santa Fe. It is now simply referred to as the BNSF still owned by the same company. The NS rumors have been floating around forever. And yes the font did pique my interest. I threw that out there for fun and to start some discussion.
Normally they merge then change the name

Komachi
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Location: Minnesota, USA

Paint, logo and whatnot...

Post by Komachi » Thu Feb 24, 2005 2:21 am

F40CFan,

Are you sure they changed the paint and it's not just the film/digital image? Does anyone else have another photo of the unit (#740) in the experimental scheme? I've only been able to find it in the previous paint scheme... and the green is rather dark, which would look black in the right circumstances.


Also, as interesting as the prospects of a BNSF and NS merger are and how uncannily similar the fonts of the new BNSF logo and NS lettering are, let's table that discussion for now, or move said discussion to a seperate thread. It's speculation for now.

F40CFan
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Post by F40CFan » Thu Feb 24, 2005 10:05 am

Komachi,

I based my comment on an article in Railfan and Railroad. They indicated that the green was replaced with black. It kinda looks like it, but it just could be the image as you said. I was hoping to hear from someone else if they knew for sure.

Avro Arrow

Post by Avro Arrow » Thu Feb 24, 2005 10:33 am

Yes, it's black (at least on company mail I get).

Komachi
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Location: Minnesota, USA

Paint scheme verrified?

Post by Komachi » Thu Feb 24, 2005 12:33 pm

F40CFan and Avro Arrow,

Well, if Railroad and Railfan and BNSF corporate mail both say the switch is to black then most likely it is. Kind of a shame, that "heritage" paint scheme with the "Empire Builder" colors Was pretty sharp looking. Black and orange are a sharp combination, when done right, like an oragne paint job with black rally stripes on an old MOPAR muscle car, but this is just bland.

The Burlington Northern "Cascade Green" scheme was simple, but sharp and the Santa Fe "Warbonnet" scheme was really eye-catching. I'm not getting the same thing from the black/orange scheme, at least not yet, as I haven't seen it except for that pic. linked to the first posting on this thread. At least the "Heritage" scheme instilled a sense of nostalgia by mimicing the Builder paint scheme. I know these guys are trying to establish a new corporate identity, but they should use a little more imagination in doing it. Hopefully, something that will accentuate the looks of the GM and GE locomotives and really POP out at people as they roll past. But we're dealing with corporate America here, so...

The S.P. Caboose

Post by The S.P. Caboose » Thu Feb 24, 2005 12:49 pm

Okay, just my 2 cents worth. I liked the old "Cascade Green" scheme a lot better. If BNSF wanted the black and orange a scheme like the old DRGW looked better. :wink:

F40CFan
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Joined: Tue Sep 28, 2004 10:26 am
Location: CMStP&P RR D&I Sub. MP 19

Post by F40CFan » Thu Feb 24, 2005 4:58 pm

Hmmm, Orange sides + black roof = Milwaukee Road. Not so original after all.

Gilbert B Norman
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Post by Gilbert B Norman » Sat Feb 26, 2005 7:27 pm

BNSF was to be commended for developing two attractive, yet traditional, schemes. Evidently the light Orange scheme "won out" over the "Great Northern" and, for that matter, any scheme based upon BN Green.

Now they put it all asunder.

Long Live Union Pacific Armour Yellow; only wish they could bother to keep their locomotives clean.

AmtrakFan

Post by AmtrakFan » Sat Feb 26, 2005 8:05 pm

Next thing we know the UP Armour Wings will be Adiods. Also GEVO 7687 will be the 1st one in the New Logo.

Komachi
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Thus spake Zanthrusta...

Post by Komachi » Sun Feb 27, 2005 3:42 pm

Thou shalt not speak of the yellow abomination.

Union Pacific (We Devour!)

RailBus63
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Joined: Tue May 04, 2004 1:48 pm

Post by RailBus63 » Wed Mar 02, 2005 11:13 am

I'm not thrilled with the new logo, but I have to laugh at the amount of hate being spewed by the railfan community about it.

Is the new logo any worse than a big C S X on the sides and front? Is replacing (extremely dark) green with black any worse than the NS black dip job?

The ATSF Warbonnet is not coming back - get used to it, folks.

JD

F40CFan
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Post by F40CFan » Wed Mar 02, 2005 5:08 pm

I agree that CSX and NS are equally boring. The only difference as I see it is that the new BNSF logo and livery replace both classy and classic past liveries and logos.

Joe
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Joined: Thu May 06, 2004 5:10 pm

Post by Joe » Mon Mar 07, 2005 11:17 pm

Joe

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