Virgin Rail (Brightline) IPO, Bonds, Success, Branding

This is a forum for all operations, both current and planned, of Virgin Rail USA formerly known as Brightline, and Virgin Worldwide Rail operations, past and present.
Websites: Current Brightline
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gokeefe
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Location: Winthrop, Maine

Re: Virgin Rail (Brightline) IPO, Bonds, Success, Branding

Post by gokeefe » Sun Jun 30, 2019 8:25 am

Should be interesting to see how long it takes for that building to lease out.
gokeefe

Gilbert B Norman
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Location: Clarendon Hills, IL (BNSF Chicago Sub; MP 18.71)

Re: Virgin Rail (Brightline) IPO, Bonds, Success, Branding

Post by Gilbert B Norman » Sun Jun 30, 2019 9:21 am

Ridgefielder wrote:
Fri Jun 28, 2019 11:40 am
BrightLine was a known brand to us, and known within Florida.

Virgin, and Sir Richard, are known to the general public. And also to the investing public. Sir Richard can appear on CNBC, Bloomberg TV, etc whenever he cares to, talk about whatever he wants, and be taken seriously. If you're a company looking for investors to fund capex, having him on board is valuable. Gets the project a second look that it might not otherwise get.
These are good points, Mr. Ridgefield, and not to be overlooked
Jeff Smith wrote:
Sat Jun 29, 2019 4:25 pm
Although not really railroad-related, it was the impetus for Brightline: https://www.bizjournals.com/southflorid ... s-usa.html
The 26-story tower, at 591 Evernia St., is next to the station for the passenger rail line connecting West Palm Beach to Fort Lauderdale and Miami.
I've noted that building adjacent to the station under construction on my three joyrides to date. I was unaware that FECI has an interest in such; but then they don't really advertise their association with a project.

mmi16
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Location: USA

Re: Carl Hiassen calls Miami to Orlando plan "crazy" and says Branson has lost his marbles

Post by mmi16 » Thu Jul 04, 2019 4:41 pm

electricron wrote:
Thu Jun 27, 2019 2:31 am

There is nothing preventing these local cities and towns building new overpasses over the existing railroad corridor, except lack of vision. Frankly, they should have done so decades ago if they were worried about first responder delays at the railroad crossings, because freight trains can take minutes to cross an intersection.
Yes there is. Money. Money they don't want to spend. Money that they want Virgin to spend on them.
Never too old to have a happy childhood!

electricron
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Re: Carl Hiassen calls Miami to Orlando plan "crazy" and says Branson has lost his marbles

Post by electricron » Fri Jul 05, 2019 8:11 am

mmi16 wrote:
Thu Jul 04, 2019 4:41 pm
Yes there is. Money. Money they don't want to spend. Money that they want Virgin to spend on them.
If Brightline/Virgin was not starting a new passenger train service, and if only FEC was running freight trains down the track, who would these cities wish to build their new overpasses and underpasses under the FEC tracks? Keep in mind, FEC only owns a 100 feet wide rail corridor, not the 600 to 1200 feet it would take to build a grade separated street over-under the railroad property.

mtuandrew
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Re: Virgin Rail (Brightline) IPO, Bonds, Success, Branding

Post by mtuandrew » Fri Jul 05, 2019 11:33 am

FEC would still pay of course, in those cities’ dreams at least. If not directly, then through a heavier property tax on railroads.

Gilbert B Norman
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Joined: Fri Mar 12, 2004 6:52 am
Location: Clarendon Hills, IL (BNSF Chicago Sub; MP 18.71)

Re: Virgin Rail (Brightline) IPO, Bonds, Success, Branding

Post by Gilbert B Norman » Tue Jul 09, 2019 8:50 am

This Wall Street Journal article appearing today, does not mention rail whatever but I think it shows Sir Richard's "MO" to, at the least, the paper's readers.

https://www.wsj.com/articles/bransons-s ... lewebshare

To me it reads "stir the interest pot, get some 'Opium' (OPM=Other People's Money) in the 'mix', and get out".

After all the hoopla wears off, can Brightline/Virgin expect him to be a long term stakeholder?

gokeefe
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Joined: Sat Feb 16, 2008 12:28 pm
Location: Winthrop, Maine

Re: Virgin Rail (Brightline) IPO, Bonds, Success, Branding

Post by gokeefe » Tue Jul 09, 2019 11:44 am

Agreed that he's definitely a marketing genius. On the other hand Virgin has a long term "track" record on rail operations.
gokeefe

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